Real-time 3D web product configurator: the new era of shopping!

11 February 2019

by: fststudio

What is a real-time 3D web product configurator? It is an interactive tool allowing to customize products in a realistic and immediate way. It can be integrated to a website or e-commerce, with no need to install additional plugins or software.

For instance, if you were a company manufacturing bicycles, you could develop a configurator like this.

In this configurator you can customize the color of the saddle and of the frame in one click.

Once personalized, you can view your creation from any perspective by simply holding left mouse button.

This is just a little example: besides color, you can customize material, the shape of components, add or remove accessories, etc.

Amazing, isn’t it?

Think about how a real-time 3D web configurator could improve your business: first of all, it could make you stand out from your competitors, because it would give you a considerable advantage.

Users will feel engaged, entertained and will have a clear idea of what the appearance of the finished product is going to be.

Bicycles, like clothing, are becoming trend elements. Customizing them means owning a unique object reflecting your own way of being.

If integrated into an e-commerce, the configurator will also show the price based on the components chosen. Its ease of use will encourage users to complete the purchase. Or they can save and review their own tailor-made solution later.

Configurators are not only useful for final customers: your dealers can benefit from them too. They can integrate them on their own websites or make them available in their physical shops.

This way they can guide customers in the customization process.